Managing Brands

Managing Brands
R 1100.00 R 1260.00 SAVE R 160.00
Managing Brands
S. Laforet
Out of Stock Can Order Non Refundable
Estimated Dispatch Date: 14 Jul 2022

Managing Brands

Share:
Description

Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding in today's business environment.Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed. Clear and comprehensive coverage examines the naming, design and packaging of a brand, how brand images and messages are created, and the theory of positioning brands in the market. The text also tackles how to successfully extend brands and manage brand portfolios, and sustain brands throughout their life cycle.I

Product Information
ISBN13 (SKU)
9780077117481
Title
Managing Brands
Author
S. Laforet
Edition
1st
Publisher
McGraw-Hill
Publication Date
2009
Country of Publication
United States
Format Type
Physical
Number of Pages
560
Related Products
Chat