Description
Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today's dynamic business environment. Contemporary, engaging and accessible, International Marketing is essential reading for the aspiring practitioner.
Product Information
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ISBN13 (SKU)
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9780077148157
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Title
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International Marketing
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Author
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P Ghauri; PR Cateora
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Edition
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4th
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Publisher
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McGraw-Hill
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Publication Date
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2014
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Country of Publication
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United States
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Format Type
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Physical
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Number of Pages
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682
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Institutions
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MANCOSA
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