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P Ghauri; PR Cateora
ISBN: 9780077148157
Estimated Dispatch Date: 14 Oct 2020
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Description

Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today's dynamic business environment. Contemporary, engaging and accessible, International Marketing is essential reading for the aspiring practitioner.

Product Information

ISBN13 (SKU) 9780077148157
Title International Marketing
Author P Ghauri; PR Cateora
Edition 4th
Publisher McGraw-Hill
Publication Date 2014
Country of Publication United States
Format Type Physical
Number of Pages 682
Institutions MANCOSA
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