Principles of Services Marketing

Principles of Services Marketing
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Principles of Services Marketing
A. Palmer
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Estimated Dispatch Date: 13 Jul 2022

Principles of Services Marketing

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Description

Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation

Product Information
ISBN13 (SKU)
9780077152345
Title
Principles of Services Marketing
Author
A. Palmer
Edition
7th
Publisher
McGraw-Hill
Publication Date
2014
Country of Publication
United States
Format Type
Physical
Number of Pages
554
Institutions
University of Johannesburg
Course Codes
MAR01A1, MAR02A2
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