Marketing Metrics

Marketing Metrics
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Marketing Metrics
N. Bendle, P. Farris, P. Pfeifer, D. Reibstein
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Estimated Dispatch Date: 04 Jul 2022

Marketing Metrics

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Description

Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them. This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction.

Product Information
ISBN13 (SKU)
9780136717133
Title
Marketing Metrics
Author
N. Bendle, P. Farris, P. Pfeifer, D. Reibstein
Edition
4th
Publisher
Pearson UK
Publication Date
2020
Country of Publication
United States
Format Type
Physical
Number of Pages
512
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E-Book
Marketing Metrics (E-Book)
R 560.00
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