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N. Bendle, P. Farris, P. Pfeifer, D. Reibstein
ISBN: 9780136717133
Estimated Dispatch Date: 26 Jan 2022
Was R 790.00
now R 690.00
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Description

Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them. This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction.

Product Information

ISBN13 (SKU) 9780136717133
Title Marketing Metrics
Author N. Bendle, P. Farris, P. Pfeifer, D. Reibstein
Edition 4th
Publisher Pearson UK
Publication Date 2020
Country of Publication United States
Format Type Physical
Number of Pages 512
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