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Strategic Marketing - Decision-making and Planning
R 150.00 OFF!
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Strategic Marketing - Decision-making and Planning
Peter Reed
ISBN: 9780170241236
Estimated Dispatch Date: 05 Oct 2020
Was R 1 180.00
now R 1 030.00
Out of Stock but can order for you.
Description
This fully revised 4th edition of Strategic Marketing: Decision Making and Planning continues to set a framework for marketing decision making as a part of a holistic approach to an organisation's strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes.
Product Information
ISBN13 (SKU)
9780170241236
Title
Strategic Marketing - Decision-making and Planning
