ISBN13 (SKU) | 9780170241236 |
Title | Strategic Marketing - Decision-making and Planning |
Author | Peter Reed |
Edition | 4th |
Publisher | Cengage |
Publication Date | 2014 |
Country of Publication | Australia |
Publishing Status | - |
Format Type | Physical |
Number of Pages | 304 |
Institutions | IIE MSA |
Course Codes | MKS3121 |