Wize Books - Strategic Marketing - Decision-making and Planning

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Home / Strategic Marketing - Decision-making and Planning

R 140.00 OFF!

Peter Reed

ISBN: 9780170241236

Estimated Dispatch Date: 05 Aug 2021

Was R 1 060.00

now R 920.00

Low stock (Online Only)

Description

This fully revised 4th edition of Strategic Marketing: Decision Making and Planning continues to set a framework for marketing decision making as a part of a holistic approach to an organisation's strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes.

Product Information

ISBN13 (SKU)	9780170241236
Title	Strategic Marketing - Decision-making and Planning
Author	Peter Reed
Edition	4th
Publisher	Cengage
Publication Date	2014
Country of Publication	Australia
Publishing Status	-
Format Type	Physical
Number of Pages	304
Institutions	IIE MSA
Course Codes	MKS3121

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