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P Reed
ISBN: 9780170241236
Estimated Dispatch Date: 27 Oct 2021
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This fully revised 4th edition of Strategic Marketing: Decision Making and Planning continues to set a framework for marketing decision making as a part of a holistic approach to an organisation's strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes.

Product Information

ISBN13 (SKU) 9780170241236
Title Strategic Marketing - Decision-making and Planning
Author P Reed
Edition 4th
Publisher Cengage
Publication Date 2014
Country of Publication Australia
Publishing Status -
Format Type Physical
Number of Pages 304
Institutions IIE MSA
Course Codes MKS3121
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