Need Help?
Support via Live Chat
For SURE the fastest way to get our attention! Check β€œme” out in the right hand corner of your screen. During ZZZ time, please leave us a message and we will be sure to contact you first thing in the morning.
Support Via Email
If you cannot find what you are looking for, then please drop us an Email – if it exist, we will get it for you at the best possible price in the quickest possible time!
Support Via Phone
For the past 5 years and going forward we will continue to serve YOU! Give us a tinkle during store operating hours.
Close
Track my order?
Track My Order
Close
012 362 5885
FREE DELIVERY - ORDERS OVER R1500*
Cart: 0 item(s) R 0.00
Item
 
Price
Subtotal R 0.00
R 150.00 OFF!
a
Peter Reed
ISBN: 9780170241236
Estimated Dispatch Date: 07 Dec 2020
Was R 1 180.00
now R 1 030.00
Out of Stock but can order for you.

Description

This fully revised 4th edition of Strategic Marketing: Decision Making and Planning continues to set a framework for marketing decision making as a part of a holistic approach to an organisation's strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes.

Product Information

ISBN13 (SKU) 9780170241236
Title Strategic Marketing - Decision-making and Planning
Author Peter Reed
Edition 4th
Publisher Cengage
Publication Date 2014
Country of Publication Australia
Format Type Physical
Number of Pages 304
Facebook Twitter Linked In