Marketing Research - 9780170369824

Marketing Research
Marketing Research
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Marketing Research
H. Winzar, S. D'Alessandro, B. Lowe, B. Babin, W. Zikmund
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Marketing Research

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Description

Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies.

Product Information
ISBN13 (SKU)
9780170369824
Title
Marketing Research
Author
H. Winzar, S. D'Alessandro, B. Lowe, B. Babin, W. Zikmund
Edition
4th
Publisher
Cengage
Publication Date
2016
Country of Publication
Australia
Format Type
Physical
Number of Pages
656
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