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Hume Winzar ; Steve D'Alessandro ; Ben Lowe ; Barry Babin ; William Zikmund
ISBN: 9780170369824
Estimated Dispatch Date: 12 Nov 2020
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Description

Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies.

Product Information

ISBN13 (SKU) 9780170369824
Title Marketing Research: Asia-Pacific Edition
Author Hume Winzar ; Steve D'Alessandro ; Ben Lowe ; Barry Babin ; William Zikmund
Edition 4th
Publisher Cengage
Publication Date 2016
Country of Publication Australia
Format Type Physical
Number of Pages 656
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