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Loma Steynberg; Erika Botha; Yvonne Joubert; Tertia van Eeden; Petri Bester; Petri Serra
ISBN: 9780190407278
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Description

Principles of Sport Management is a subject taught at various levels to students doing a degree or diploma in Sport Management. This textbook will look at the theoretical background on various management concepts such as the sporting environmental model, SWOT analysis, planning, organising, leading and control. The content will deal extensively with the legal aspects of sport management within a South African context and cover the functional areas of management by looking at the marketing function, the financial management function and the human resource function. The text concludes with a special addition to the functional areas: event management.

Product Information

ISBN13 (SKU) 9780190407278
Title Principles of Sport Management
Author Loma Steynberg; Erika Botha; Yvonne Joubert; Tertia van Eeden; Petri Bester; Petri Serra
Edition 1st
Publisher Oxford University press
Publication Date 2015
Country of Publication South Africa
Format Type E-Book - Vitalsource
Number of Pages 384
Institutions University of Pretoria
Course Codes JMB122
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