Description
Principles of Business Management fourth edition is a foundational text that provides a solid theoretical grounding in general management principles such as leadership, motivation, and control. It emphasises management functions such as marketing, finance, operations management, and purchasing and supply chain management, and gives attention to the entrepreneurial process. The textbook also covers topical issues such as ethics in management.
Product Information
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ISBN13 (SKU)
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9780190723347
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Title
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Principles of Business Management
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Author
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JW Strydom
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Edition
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4th
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Publisher
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Oxford University press
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Publication Date
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2018
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Country of Publication
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South Africa
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Format Type
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Physical
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Number of Pages
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419
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Institutions
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Tshwane University of Technology,University of Pretoria,UNISA
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Course Codes
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BTP700,KEN720,PBNK05W
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