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S Burgess; C Bothma
ISBN: 9780195991185
Estimated Dispatch Date: 21 Sep 2021
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Description

International marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience. International marketing is the only South African-based textbook written by a team of South African academics and practitioners.

Product Information

ISBN13 (SKU) 9780195991185
Title International Marketing
Author S Burgess; C Bothma
Edition 2nd
Publisher Oxford University press
Publication Date 2011
Country of Publication South Africa
Publishing Status -
Format Type Physical
Number of Pages 603
Institutions UNISA,Rosebank College,Rosebank College,Varsity College
Course Codes MNM3711,PPIM01Q ,PPIM02R,PPIM03S,MKTG7312,MRKT7312,MRKT7312w
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