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Venter P; Jansen van Rensburg M
ISBN: 9780199044931
Estimated Dispatch Date: 02 Nov 2020
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Description

Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.

Product Information

ISBN13 (SKU) 9780199044931
Title Strategic Marketing - Theory and Applications for Competitive Advantage
Author Venter P; Jansen van Rensburg M
Edition 2nd
Publisher Oxford University press
Publication Date 2014
Country of Publication South Africa
Publishing Status -
Format Type Physical
Number of Pages 400
Institutions University of Pretoria,MANCOSA,Varsity College
Course Codes BEM321,MRKT7311,MRKT7311w
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