Description
Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.
Product Information
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ISBN13 (SKU)
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9780199076390
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Title
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Strategic Marketing
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Author
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P Venter; M Jansen van Rensburg
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Edition
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2nd
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Publisher
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Oxford University press
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Publication Date
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2016
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Country of Publication
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South Africa
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Publishing Status
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-
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Format Type
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E-Book - Vitalsource
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Number of Pages
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400
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Institutions
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University of Pretoria
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Course Codes
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BEM321
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