Online Marketing - 9780199265855

Online Marketing
Online Marketing
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Online Marketing
R. Gay, A. Charlesworth, R. Esen
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Online Marketing

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Description

Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is deeply embedded in traditional marketing concepts and examines their evolution as we understand more from online customer experiences. The authors believe that, despite the availability of new online tools, the customer should remain the central focus in all transactions and experiences.

Product Information
ISBN13 (SKU)
9780199265855
Title
Online Marketing
Author
R. Gay, A. Charlesworth, R. Esen
Edition
1st
Publisher
Oxford University press
Publication Date
2007
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
560
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