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Richard Gay; Alan Charlesworth; Rita Esen
ISBN: 9780199265855
Estimated Dispatch Date: 29 Sep 2021
Was R 1 480.00
now R 1 290.00
Low stock (Online Only), but more on the way.

Description

Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is deeply embedded in traditional marketing concepts and examines their evolution as we understand more from online customer experiences. The authors believe that, despite the availability of new online tools, the customer should remain the central focus in all transactions and experiences.

Product Information

ISBN13 (SKU) 9780199265855
Title Online Marketing
Author Richard Gay; Alan Charlesworth; Rita Esen
Edition 1st
Publisher Oxford University press
Publication Date 2007
Country of Publication United Kingdom
Publishing Status -
Format Type Physical
Number of Pages 560
Institutions Varsity College
Course Codes EMNT6322
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