Marketing Research: Tools and Techniques

Marketing Research: Tools and Techniques
Marketing Research: Tools and Techniques
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Marketing Research: Tools and Techniques
Nigel Bradley
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Marketing Research: Tools and Techniques

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Description

Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research.

Product Information
ISBN13 (SKU)
9780199655090
Title
Marketing Research: Tools and Techniques
Author
Nigel Bradley
Edition
3rd
Publisher
Oxford University press
Publication Date
2013
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
552
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