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D West; J Ford; E Ibrahim
ISBN: 9780199684090
Estimated Dispatch Date: 30 Sep 2020
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Description

The third edition of Strategic Marketing examines the ways in which companies create and sustain their competitive advantage. Utilizing a robust marketing strategy framework, it covers each of the central questions in the popular "WWHD" model:

Product Information

ISBN13 (SKU) 9780199684090
Title Strategic Marketing : Creating Competitive Advantage
Author D West; J Ford; E Ibrahim
Edition 3rd
Publisher Oxford University press
Publication Date 2015
Country of Publication United Kingdom
Format Type Physical
Number of Pages 600
Institutions UNISA
Course Codes BMAR621
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