Strategic Marketing: Creating Competitive Advantage
Strategic Marketing: Creating Competitive Advantage
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Strategic Marketing: Creating Competitive Advantage
D. West, J. Ford, E. Ibrahim
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30 Apr 2024
Strategic Marketing: Creating Competitive Advantage
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Description
The third edition of Strategic Marketing examines the ways in which companies create and sustain their competitive advantage. Utilizing a robust marketing strategy framework, it covers each of the central questions in the popular "WWHD" model:
Product Information
ISBN13 (SKU)
9780199684090
Title
Strategic Marketing: Creating Competitive Advantage
Author
D. West, J. Ford, E. Ibrahim
Edition
3rd
Publisher
Oxford University press
Publication Date
2015
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
600
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