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J Collis; R Hussey
ISBN: 9780230301832
Estimated Dispatch Date: 14 Dec 2020
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Description

Now in its fourth edition, this is a hands-on and straightforward core textbook in business research methods. Combining a clear and succinct style with a beautifully presented text design, this textbook delivers the fundamentals of business research in a highly accessible manner. It provides balanced coverage of both quantitative and qualitative methods and supports students throughout the entire process of business research, from reviewing the literature to writing up results. Practical advice is combined with strong academic rigour to provide students with a comprehensive grounding in research methods. In this way, they can decide on the most efficient and appropriate way of collecting, analysing and presenting data.

Product Information

ISBN13 (SKU) 9780230301832
Title Business Research : A Practical Guide for Undergraduate and Postgraduate Students
Author J Collis; R Hussey
Edition 4th
Publisher Springer UK
Publication Date 2013
Country of Publication United Kingdom
Format Type Physical
Number of Pages 376
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