Brilliant Copywriting: How to Craft the most Interesting and Effect...
Brilliant Copywriting: How to Craft the most Interesting and Effective Copy Imaginable
Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to reveal the trade secrets of top-notch practitioners. It’s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.