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R 170.00 OFF!
C Lovelock; J Wirtz
ISBN: 9780273756064
Estimated Dispatch Date: 28 Oct 2021
Was R 1 300.00
now R 1 130.00
Low stock (Online, In Store)


Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing.

Product Information

ISBN13 (SKU) 9780273756064
Title Services Marketing: People, Technology, Strategy
Author C Lovelock; J Wirtz
Edition 7th
Publisher Pearson UK
Publication Date 2012
Country of Publication United Kingdom
Format Type Physical
Number of Pages 648
Institutions MANCOSA
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