Services Marketing: People, Technology, Strategy
Services Marketing: People, Technology, Strategy
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Services Marketing: People, Technology, Strategy
C. Lovelock, J. Wirtz
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20 May 2024
Services Marketing: People, Technology, Strategy
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Description
Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing.
Product Information
ISBN13 (SKU)
9780273756064
Title
Services Marketing: People, Technology, Strategy
Author
C. Lovelock, J. Wirtz
Edition
7th
Publisher
Pearson UK
Publication Date
2011
Country of Publication
United Kingdom
Format Type
Physical
Number of Pages
648
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