Description
Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns. The book is a practical guide to the step-by-step process of conceptualizing, planning, and executing a public relations, marketing/advertising, political, or social issue campaign.
Product Information
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ISBN13 (SKU)
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9780275955922
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Title
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Campaign Strategies and Message Design
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Author
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Mary Anne Moffitt
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Edition
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1st
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Publisher
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Marston UK
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Publication Date
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1999
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Country of Publication
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United States
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Format Type
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Physical
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Number of Pages
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224
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