Campaign Strategies and Message Design

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Campaign Strategies and Message Design
M. Moffitt
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18 Dec 2023
Campaign Strategies and Message Design
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Description
Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns. The book is a practical guide to the step-by-step process of conceptualizing, planning, and executing a public relations, marketing/advertising, political, or social issue campaign.
Product Information
ISBN13 (SKU)
9780275955922
Title
Campaign Strategies and Message Design
Author
M. Moffitt
Edition
1st
Publisher
Marston UK
Publication Date
1999
Country of Publication
United States
Format Type
Physical
Number of Pages
224
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