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Mary Anne Moffitt
ISBN: 9780275955922
Estimated Dispatch Date: 10 Aug 2021
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Description

Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns. The book is a practical guide to the step-by-step process of conceptualizing, planning, and executing a public relations, marketing/advertising, political, or social issue campaign.

Product Information

ISBN13 (SKU) 9780275955922
Title Campaign Strategies and Message Design
Author Mary Anne Moffitt
Edition 1st
Publisher Marston UK
Publication Date 1999
Country of Publication United States
Format Type Physical
Number of Pages 224
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