Campaign Strategies and Message Design : A Practitioner's Guide fro...

Campaign Strategies and Message Design : A Practitioner's Guide from Start to Finish
Campaign Strategies and Message Design : A Practitioner's Guide from Start to Finish
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Campaign Strategies and Message Design : A Practitioner's Guide from Start to Finish
M Moffitt
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Campaign Strategies and Message Design : A Practitioner's Guide from Start to Finish

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Description

How do professionals plan and execute a public communications campaign? Moffitt provides a detailed step-by-step examination of the conceptualizing, planning, and execution of a public relations, marketing/advertising, political, or social issue campaign. She provides basic theories, concepts, and issues to understand before one can even begin to conduct a campaign, and she examines the research tools and skills needed to investigate the organization, the industry, and the targeted audiences for a campaign. Basic strategies for setting a campaign's goals and objectives are analyzed as are message strategies which determine correct wording and visualization factors. Lastly, Moffitt examines communication selection strategies for choosing the appropriate personal and media channels for delivering the messages.

Product Information
ISBN13 (SKU)
9780275964702
Title
Campaign Strategies and Message Design : A Practitioner's Guide from Start to Finish
Author
M Moffitt
Publisher
Gardners
Publication Date
1999
Country of Publication
United States
Format Type
Physical
Number of Pages
222
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