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D Zahay; ML Roberts
ISBN: 9780357033883
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Description

PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal.

Product Information

ISBN13 (SKU) 9780357033883
Title Internet Marketing
Author D Zahay; ML Roberts
Edition 4th
Publisher Cengage
Publication Date 2018
Country of Publication United States
Format Type Physical
Number of Pages 562
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