Description
ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.
Product Information
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ISBN13 (SKU)
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9780357033937
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Title
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Essentials of Marketing Research
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Author
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BJ Babin
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Edition
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7th
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Publisher
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Cengage
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Publication Date
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2018
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Country of Publication
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United States
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Format Type
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Physical
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Number of Pages
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490
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Institutions
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North West University
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Course Codes
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BMAR672
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