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BJ Babin
ISBN: 9780357033937
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ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.

Product Information

ISBN13 (SKU) 9780357033937
Title Essentials of Marketing Research
Author BJ Babin
Edition 7th
Publisher Cengage
Publication Date 2018
Country of Publication United States
Format Type Physical
Number of Pages 490

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