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George Felton
ISBN: 9780393733860
Estimated Dispatch Date: 22 Sep 2020
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Description

A classic text now in a new edition, George Felton s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads from what to say to how to say it.

Product Information

ISBN13 (SKU) 9780393733860
Title Advertising - Concept and Copy
Author George Felton
Edition 3rd
Publisher John Wiley
Publication Date 2013
Country of Publication United States
Format Type Physical
Number of Pages 320
Institutions Vega
Course Codes COWR5111
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