Description
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.
Product Information
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ISBN13 (SKU)
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9780415837248
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Title
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Strategic Management for Tourism, Hospitality and Events
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Author
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N Evans
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Edition
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2nd
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Publisher
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Jonathan Ball
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Publication Date
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2015
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Country of Publication
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United Kingdom
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Format Type
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Physical
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Number of Pages
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708
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Institutions
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UNISA
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Course Codes
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TRT4861
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