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Barbara Diggs-Brown
ISBN: 9780534637064
Estimated Dispatch Date: 05 Nov 2021
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With nearly thirty years of experience as both a public relations teacher and practitioner, Barbara Diggs-Brown has written a text based on her unwavering belief that to practice effective public relations today requires strategic thinking and audience focus, which can only be accomplished by listening and hearing audiences through formative, process, and evaluative research. In addition to highlighting audience-focused principles and techniques of audience research and recurring assessment, Strategic Public Relations: An Audience Focused Practice" is based on the premise that public relations is a management function, one coordinated with an organization's other management divisions. Intended for undergraduate courses in PR, serving both majors in the field and nonmajors, this text provides a comprehensive survey of PR's foundations, processes, tactics, and contexts.

Product Information

ISBN13 (SKU) 9780534637064
Title Cengage Advantage Books: Strategic Public Relations : An Audience-Focused Approach
Author Barbara Diggs-Brown
Publisher Cengage
Publication Date 2011
Country of Publication United Kingdom
Format Type Physical
Number of Pages 520
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