Website Optimisation

Website Optimisation
Website Optimisation
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Website Optimisation
A. King
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Estimated Dispatch Date: 14 Jul 2025

Website Optimisation

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Description

Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve. This book is a comprehensive guide to the tips, techniques, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. "Website Optimization" combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines.

Product Information
ISBN13 (SKU)
9780596515089
Title
Website Optimisation
Author
A. King
Edition
1st
Publisher
O'Reilly Media
Publication Date
2008
Country of Publication
United States
Format Type
Physical
Number of Pages
367
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