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Andrew King
ISBN: 9780596515089
Estimated Dispatch Date: 13 Oct 2020
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Description

Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve. This book is a comprehensive guide to the tips, techniques, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. "Website Optimization" combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines.

Product Information

ISBN13 (SKU) 9780596515089
Title Website Optimisation
Author Andrew King
Edition 1st
Publisher John Wiley
Publication Date 2008
Country of Publication United States
Format Type Physical
Number of Pages 367
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