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D Mulder; I Niemann-Struweg
ISBN: 9780627032936
Estimated Dispatch Date: 20 Jan 2021
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Today it is clear to managers and entrepreneurs that the business environment can change at any given time. Strategic management is an important and ongoing process of formulating and implementing strategies that help an organisation to position itself optimally and so maintain a competitive advantage that results in profit. It creates harmony between any organisation, big or small, and its environment. All stakeholders are affected by strategic decisions. In the South African context, strategic management is crucial for all profit-seeking as well as non-profit-seeking organisations as a result of an ever-changing, turbulent and competitive environment. It is therefore important for students and practitioners of management at every level and in every organisation to understand the vital role of strategic management in the life of an organisation.

Product Information

ISBN13 (SKU) 9780627032936
Title Strategic Integrated Communication
Author D Mulder; I Niemann-Struweg
Edition 1st
Publisher Van Schaik Publishers
Publication Date 2015
Country of Publication South Africa
Format Type Physical
Number of Pages 248
Institutions Vega
Course Codes IBCM7119w,PRST7119,PRST7119w
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