General Management - 9780627033070
General Management
Description
General management provides the basic management knowledge managers and entrepreneurs require in today's ever-changing and competitive environment. The book incorporates the fundamental concepts found in any general management course, including the basic management functions of planning, organising, leading (activating) and control, as well as some additional management functions. The discussion is augmented with real-life management in action examples. Today's business environment is challenging and ever-changing. Accordingly, any manager, whether in the public or private sector, whatever the size and type of organisation, has to have some basic management knowledge and skills. Although the emphasis of this book falls on the management functions, important management issues such as diversity, organisational change, ethics and social responsibility are also introduced.
