Description
The core focus of marketing is developing and delivering need-satisfying, value-creating offerings to anorganisation’s target markets. Guided and influenced by a constant stream of new developments and initiatives in the marketing arena, marketing management has established itself as a dynamic field of study. Contemporary cases in Southern African marketing is about the integration of theory and practice, focusing specifically on consumer insights to guide marketing strategy.
Product Information
ISBN13 (SKU)
|
9780627033285
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Title
|
Contemporary Cases in Southern African Marketing
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Author
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HB Klopper;K Viljoen
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Edition
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3rd
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Publisher
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Van Schaik Publishers
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Publication Date
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2016
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Country of Publication
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South Africa
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Publishing Status
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-
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Format Type
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Physical
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Number of Pages
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156
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Institutions
|
Milpark
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Course Codes
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MSMA01-9
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