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HB Klopper;K Viljoen
ISBN: 9780627033285
Estimated Dispatch Date: 25 Oct 2021
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Description

The core focus of marketing is developing and delivering need-satisfying, value-creating offerings to anorganisation’s target markets. Guided and influenced by a constant stream of new developments and initiatives in the marketing arena, marketing management has established itself as a dynamic field of study. Contemporary cases in Southern African marketing is about the integration of theory and practice, focusing specifically on consumer insights to guide marketing strategy.

Product Information

ISBN13 (SKU) 9780627033285
Title Contemporary Cases in Southern African Marketing
Author HB Klopper;K Viljoen
Edition 3rd
Publisher Van Schaik Publishers
Publication Date 2016
Country of Publication South Africa
Publishing Status -
Format Type Physical
Number of Pages 156
Institutions Milpark
Course Codes MSMA01-9
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