Description
The core focus of marketing is developing and delivering need-satisfying, value-creating offerings to anorganisation’s target markets. Guided and influenced by a constant stream of new developments and initiatives in the marketing arena, marketing management has established itself as a dynamic field of study. Contemporary cases in Southern African marketing is about the integration of theory and practice, focusing specifically on consumer insights to guide marketing strategy.
Product Information
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ISBN13 (SKU)
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9780627033285
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Title
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Contemporary Cases in Southern African Marketing
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Author
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HB Klopper;K Viljoen
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Edition
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3rd
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Publisher
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Van Schaik Publishers
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Publication Date
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2016
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Country of Publication
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South Africa
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Publishing Status
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-
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Format Type
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Physical
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Number of Pages
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156
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Institutions
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Milpark
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Course Codes
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MSMA01-9
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