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N van Heerden; D Mulder; CM Sephapo
ISBN: 9780627033322
Estimated Dispatch Date: 29 Oct 2020
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Description

A solid interpretation of all the major marketing communication mix elements that focuses on the basic premises that are needed to employ these techniques in a cohesive manner. Presents a planning framework to facilitate a seamless integration of all these elements in order to convey a consistent corporate image and brand offering. Aimed at undergraduate marketing students, but will also be of benefit to postgraduate students and practitioners as a reference work.

Product Information

ISBN13 (SKU) 9780627033322
Title Integrated Marketing Communcation
Author N van Heerden; D Mulder; CM Sephapo
Edition 4th
Publisher Van Schaik Publishers
Publication Date 2019
Country of Publication South Africa
Format Type Physical
Number of Pages 382
Institutions University of Pretoria,Vega
Course Codes BEM224,IBCM7119,IBCM7119w
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