Need Help?
Support via Live Chat
For SURE the fastest way to get our attention! Check β€œme” out in the right hand corner of your screen. During ZZZ time, please leave us a message and we will be sure to contact you first thing in the morning.
Support Via Email
If you cannot find what you are looking for, then please drop us an Email – if it exist, we will get it for you at the best possible price in the quickest possible time!
Support Via Phone
For the past 5 years and going forward we will continue to serve YOU! Give us a tinkle during store operating hours.
Track my order?
Track My Order
012 362 5885
Cart: 0 item(s) R 0.00
Subtotal R 0.00
R 70.00 OFF!
N van Heerden; D Mulder; CM Sephapo
ISBN: 9780627033322
Estimated Dispatch Date: 29 Oct 2020
Was R 530.00
now R 460.00
In Stock


A solid interpretation of all the major marketing communication mix elements that focuses on the basic premises that are needed to employ these techniques in a cohesive manner. Presents a planning framework to facilitate a seamless integration of all these elements in order to convey a consistent corporate image and brand offering. Aimed at undergraduate marketing students, but will also be of benefit to postgraduate students and practitioners as a reference work.

Product Information

ISBN13 (SKU) 9780627033322
Title Integrated Marketing Communcation
Author N van Heerden; D Mulder; CM Sephapo
Edition 4th
Publisher Van Schaik Publishers
Publication Date 2019
Country of Publication South Africa
Format Type Physical
Number of Pages 382
Institutions University of Pretoria,Vega
Course Codes BEM224,IBCM7119,IBCM7119w
Facebook Twitter Linked In