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N Cunningham
ISBN: 9780627035999
Estimated Dispatch Date: 30 Sep 2020
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Description

The marketing world is continuously changing and this Introduction to Marketing Management textbook addresses these changes by discussing core concepts such as consumer behaviour, marketing research, segmentation, targeting and positioning, and many more. In addition, the book focuses on some contemporary marketing topics such as marketing metrics, international marketing, business to business (B2B) marketing vs. business to consumer (B2C) marketing and ethical considerations. These topics are fundamental to any marketing professional or academic.

Product Information

ISBN13 (SKU) 9780627035999
Title Introduction to Marketing 1
Author N Cunningham
Edition 1st
Publisher Van Schaik Publishers
Publication Date 2018
Country of Publication South Africa
Format Type Physical
Number of Pages 552
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