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N Cunningham
ISBN: 9780627035999
Estimated Dispatch Date: 20 Oct 2021
Was R 630.00
now R 550.00
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The marketing world is continuously changing and this Introduction to Marketing Management textbook addresses these changes by discussing core concepts such as consumer behaviour, marketing research, segmentation, targeting and positioning, and many more. In addition, the book focuses on some contemporary marketing topics such as marketing metrics, international marketing, business to business (B2B) marketing vs. business to consumer (B2C) marketing and ethical considerations. These topics are fundamental to any marketing professional or academic.

Product Information

ISBN13 (SKU) 9780627035999
Title Introduction to Marketing 1
Author N Cunningham
Edition 1st
Publisher Van Schaik Publishers
Publication Date 2018
Country of Publication South Africa
Publishing Status -
Format Type Physical
Number of Pages 552
Institutions Milpark
Course Codes PMAR01-6
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