Finance for non-financial managers

Finance for non-financial managers

Description

The role of a financial manager is to ensure the financial sustainability of a firm by maintaining a firm’s profitability, liquidity and solvency. Sales may generate revenue, but it is only when credit sales are converted into cash once debtors settle their accounts that these goals are achieved. As firms attempt to ensure their sustainability, they face competition from other firms, regulation, policy uncertainty and taxation issues, new technologies, as well as a dependency on suppliers and labour, plus challenges from environmental issues and dynamic economic conditions.

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