Introduction to Marketing: a Southern African Perspective
Introduction to Marketing: a Southern African Perspective
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R 660.00
Introduction to Marketing: a Southern African Perspective
N. Cunningham
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Estimated Dispatch Date:
26 Apr 2024
Introduction to Marketing: a Southern African Perspective
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Description
There are a number of misconceptions about marketing. Many assume that it focuses on simply communicating the product or service the organization offers through activities like advertising. Marketing is far more complex than this.
Product Information
ISBN13 (SKU)
9780627039102
Title
Introduction to Marketing: a Southern African Perspective
Author
N. Cunningham
Edition
2nd
Publisher
Van Schaik Publishers
Publication Date
2022
Format Type
Physical
Institutions
Milpark, Stadio
Course Codes
MMB12, PMAR01-6
