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Steinberg
ISBN: 9780702172618
Estimated Dispatch Date: 28 Sep 2020
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Description

In this introductory textbook, the author contextualises approaches and theories on communication studies by making use of local examples from the mass media, as well as relevant political and social experiences. The book is divided into two parts. The first provides students with a strong foundation in communication while the second focuses on the areas of specialisation within communication studies. Each chapter starts with the learning outcomes and a short overview of the chapter. Students can monitor their learning by using the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice. This makes for a learner-friendly and accessible book which will prove invaluable to students and professionals alike. Beginner students majoring in communication studies, as well as those studying towards various degrees or qualifications where communication is a prerequisite will find this book useful.

Product Information

ISBN13 (SKU) 9780702172618
Title UNISA 2015 Introduction to Communication Studies
Author Steinberg
Publisher Juta
Publication Date 2007
Country of Publication South Africa
Format Type Physical
Number of Pages 344
Institutions University of South Africa
Course Codes COM1501,COM1502
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