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GM Du Plooy
ISBN: 9780702177101
Estimated Dispatch Date: 08 Oct 2020
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Description

The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, marketing, intercultural, health and interpersonal and small-group communication, plus information and communications technology. This second edition elaborates on the application of additional measurement scales and of content analysis. It contains more practical examples of the application of scientific criteria and it includes additional marginal notes that facilitate the comprehension of key concepts.

Product Information

ISBN13 (SKU) 9780702177101
Title Communication research : Techniques, Methods and Applications
Author GM Du Plooy
Edition 2nd
Publisher Juta
Publication Date 2009
Country of Publication South Africa
Format Type Physical
Number of Pages 446
Course Codes COM3706
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