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J. W. Strydom, C. J. Jooste, P. J. Du Plessis
ISBN: 9780702178122
Estimated Dispatch Date: 26 Jan 2022
Was R 750.00
now R 650.00
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Marketing Management takes a fresh look at topics such as the nature of marketing, the marketing landscape, segmentation and buyer behavior. It includes new chapters on international marketing, marketing communication, cyber-marketing, and marketing planning, implementation and control. Marketing Management has been widely prescribed for many years. This edition - containing the most recent research on various marketing topics - is sure to remain the market leader.

Product Information

ISBN13 (SKU) 9780702178122
Title Marketing Management
Author J. W. Strydom, C. J. Jooste, P. J. Du Plessis
Edition 6th
Publisher Juta
Publication Date 2013
Country of Publication South Africa
Format Type Physical
Number of Pages 655
Institutions STADIO
Course Codes MAR200

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