Marketing Management

Marketing Management
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Marketing Management
J. W. Strydom, C. J. Jooste, P. J. Du Plessis
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Marketing Management

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Description

Marketing Management takes a fresh look at topics such as the nature of marketing, the marketing landscape, segmentation and buyer behavior. It includes new chapters on international marketing, marketing communication, cyber-marketing, and marketing planning, implementation and control. Marketing Management has been widely prescribed for many years. This edition - containing the most recent research on various marketing topics - is sure to remain the market leader.

Product Information
ISBN13 (SKU)
9780702178122
Title
Marketing Management
Author
J. W. Strydom, C. J. Jooste, P. J. Du Plessis
Edition
6th
Publisher
Juta
Publication Date
2013
Country of Publication
South Africa
Format Type
Physical
Number of Pages
655
Institutions
STADIO
Course Codes
MAR200
Related Products
E-Book
Marketing Management (E-Book)
R 620.00
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