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M Du Toit; C Erdis
ISBN: 9780702189074
Estimated Dispatch Date: 10 Aug 2020
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Description

As an introduction to branding, Fundamentals of branding provides students with an overview of the building blocks of branding, which include: the influence of branding on marketing decisions; the role and place of branding in the organisation; the various elements of branding; packaging the brand; positioning the brand; planning, leveraging and extending the brand; evaluating the brand. The book contains a chapter with real-life branding case studies which illustrates the practical application of the topics discussed in this book. This is a very useful resource for students who struggle to apply theory learned to real-life situations.

Product Information

ISBN13 (SKU) 9780702189074
Title Fundamentals of Branding
Author M Du Toit; C Erdis
Edition 1st
Publisher Juta
Publication Date 2013
Country of Publication South Africa
Format Type Physical
Number of Pages 136
Institutions UNISA,Vega
Course Codes MNM1522,BBPF5111
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