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Tassiopoulos, D
ISBN: 9780702195686
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Description

Managing events is both an art and a science. Events managers need to understand and fully embrace the multi-dimensional nature of events management, and cultivate the leadership skills and attitudes in themselves and those they manage. The importance of successfully staging events has increased around the world, as more government agencies begin to realise the potential benefit of using events as strategic development tools. This third edition of Events Management: A developmental and managerial approach provides a definitive grounding in the development and management of small to large scale events. The book provides an introduction to events management, then goes on to examine the design, administration and marketing of events, as well as the operational and risk management aspects. It also deals with applied events management through a number of event genre types.

Product Information

ISBN13 (SKU) 9780702195686
Title Events Management: A Developmental
Author Tassiopoulos, D
Edition 3rd
Publisher Juta
Country of Publication South Africa
Publishing Status -
Format Type E-Book - Vitalsource
Institutions Rosebank College
Course Codes EVAD5111w,EVDE5112w,EVMT5111w,EVMT5112w
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