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SM Oliver
ISBN: 9780749456405
Estimated Dispatch Date: 16 Apr 2021
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Description

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics: - PR as strategic and issues management - the governance role of PR within organizations - attaining and maintaining reputation - internal communication as PR strategy - online/offline media relations - research matters: exploration and evidence - managing ethics and evaluation in PR programming

Product Information

ISBN13 (SKU) 9780749456405
Title Public Relations Strategy
Author SM Oliver
Edition 3rd
Publisher Kogan Page
Publication Date 2009
Country of Publication United Kingdom
Format Type Physical
Number of Pages 208
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