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JN Kapferer
ISBN: 9780749465155
Estimated Dispatch Date: 23 May 2022
Was R 760.00
now R 660.00
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Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noel Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself.

Product Information

ISBN13 (SKU) 9780749465155
Title The New Strategic Brand Management: Advanced insights and strategic thinking
Author JN Kapferer
Edition 5th
Publisher Kogan Page
Publication Date 2012
Country of Publication United Kingdom
Publishing Status -
Format Type Physical
Number of Pages 512
Institutions Vega
Course Codes PRST7119

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