Description
Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noel Kapferer.
The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself.
Product Information
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ISBN13 (SKU)
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9780749465155
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Title
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The New Strategic Brand Management: Advanced insights and strategic thinking
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Author
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JN Kapferer
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Edition
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5th
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Publisher
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Kogan Page
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Publication Date
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2012
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Country of Publication
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United Kingdom
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Format Type
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Physical
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Number of Pages
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512
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Institutions
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Vega
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Course Codes
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PRST7119,PRST7119w
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