Digital Marketing Analytics: Making Sense of Consumer Data in a Dig...

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
C. Hemann, K. Burbary
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Estimated Dispatch Date: 15 Aug 2022

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

Description

Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing!

Product Information
ISBN13 (SKU)
9780789759603
Title
Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
Author
C. Hemann, K. Burbary
Edition
2nd
Publisher
Pearson SA
Publication Date
2018
Country of Publication
United States
Format Type
Physical
Number of Pages
272
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