John Doorley ; Helio Fred Garcia
ISBN: 9780815376972
Estimated Dispatch Date:
17 Dec 2021
Was R 560.00
now R 490.00
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Description
Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization.
The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum.
Product Information
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ISBN13 (SKU)
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9780815376972
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Title
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Reputation Management : The Key to Successful Public Relations and Corporate Communication
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Author
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John Doorley ; Helio Fred Garcia
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Edition
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4th
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Publisher
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Taylor & Francis Ltd
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Publication Date
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2020
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Country of Publication
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United States
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Format Type
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Physical
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Number of Pages
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438
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