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SmartSims
ISBN: 9781111866501
Estimated Dispatch Date: 12 Oct 2020
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Description

MikesBikes Advanced is a premier strategy simulation; providing students with the unique opportunity to evaluate, plan, and implement strategy as they manage their own company, while competing online against other students within their course. Students from the management team of a Bicycle Manufacturing company making all the key functional decisions involving Price, Marketing, Distribution, Finance, Operations, HR, and R&D. They will formulate a comprehensive strategy, starting with their existing product, then adapt as they develop new products for emerging markets. Through the Smartsims easy-to-use interface, students will be taught the cross-functional disciplines of business, and how the development and implementation of strategy involves these disciplines.

Product Information

ISBN13 (SKU) 9781111866501
Title Mike's Bikes Advanced Simulation
Author SmartSims
Edition 1st
Publisher Cengage
Publication Date 2019
Country of Publication United States
Format Type Physical
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