Mike's Bikes Advanced Simulation SmartSims
Mike's Bikes Advanced Simulation SmartSims
Description
MikesBikes Advanced is a premier strategy simulation; (not a Textbook) providing students with the unique opportunity to evaluate, plan, and implement strategy as they manage their own company, while competing online against other students within their course. Students from the management team of a Bicycle Manufacturing company making all the key functional decisions involving Price, Marketing, Distribution, Finance, Operations, HR, and R&D. They will formulate a comprehensive strategy, starting with their existing product, then adapt as they develop new products for emerging markets. Through the Smartsims easy-to-use interface, students will be taught the cross-functional disciplines of business, and how the development and implementation of strategy involves these disciplines.