The Secret Language of Leadership: How Leaders Inspire Action Throu...

The Secret Language of Leadership: How Leaders Inspire Action Through Narrative (WileyPLUS)
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The Secret Language of Leadership: How Leaders Inspire Action Through Narrative (WileyPLUS)
Stephen Denning
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The Secret Language of Leadership: How Leaders Inspire Action Through Narrative (WileyPLUS)

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Description

The book introduces the concept of narrative intelligence—an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book’s lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents—anyone who is setting out to the change the world. WileyPLUS is an internet-based and not downloadable. Students can access it at home, and on campus in the labs and in the library – wherever there is an internet connection.

Product Information
ISBN13 (SKU)
9781118047378
Title
The Secret Language of Leadership: How Leaders Inspire Action Through Narrative
Author
Stephen Denning
Publisher
John Wiley
Publication Date
2004
Format Type
Non Physical - WileyPLUS
Number of Pages
304
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