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Stephen Denning
ISBN: 9781118047378
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Description

The book introduces the concept of narrative intelligence—an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book’s lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents—anyone who is setting out to the change the world.

Product Information

ISBN13 (SKU) 9781118047378
Title The Secret Language of Leadership: How Leaders Inspire Action Through Narrative
Author Stephen Denning
Publisher John Wiley
Publication Date 2004
Format Type Non Physical - WileyPLUS
Number of Pages 304
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