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David A Aaker; V Kumar; Robert P Leone; George S Day
ISBN: 9781118321812
Estimated Dispatch Date: 12 Oct 2020
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Description

This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.

Product Information

ISBN13 (SKU) 9781118321812
Title Marketing Research - International Student Version
Author David A Aaker; V Kumar; Robert P Leone; George S Day
Edition 11th
Publisher John Wiley
Publication Date 2012
Country of Publication United States
Format Type Physical
Number of Pages 647
Institutions Vega
Course Codes REMI7119,REMI7119w
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