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Rachel Pasqua; Noah Elkin
ISBN: 9781118388440
Estimated Dispatch Date: 21 Oct 2020
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Description

A step-by-step guide to successful mobile marketing strategies. Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, "Hour A Day" series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more.

Product Information

ISBN13 (SKU) 9781118388440
Title Mobile Marketing - An Hour a Day
Author Rachel Pasqua; Noah Elkin
Edition 1st
Publisher John Wiley
Publication Date 2012
Country of Publication United States
Format Type Physical
Number of Pages 354
Institutions Vega
Course Codes DIGM7322
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