Mobile Marketing - An Hour a Day

Mobile Marketing - An Hour a Day
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Mobile Marketing - An Hour a Day
Rachel Pasqua; Noah Elkin
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Estimated Dispatch Date: 18 Jul 2022

Mobile Marketing - An Hour a Day

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Description

A step-by-step guide to successful mobile marketing strategies. Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, "Hour A Day" series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more.

Product Information
ISBN13 (SKU)
9781118388440
Title
Mobile Marketing - An Hour a Day
Author
Rachel Pasqua; Noah Elkin
Edition
1st
Publisher
John Wiley
Publication Date
2012
Country of Publication
United States
Publishing Status
-
Format Type
Physical
Number of Pages
354
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