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Experiential Marketing Secrets, Strategies and Success Stories from the World's Greatest Brands
Kerry Smith; Dan Hanover
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25 Aug 2022
Experiential Marketing Secrets, Strategies and Success Stories from the World's Greatest Brands
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Description
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.
Product Information
ISBN13 (SKU)
9781119145875
Title
Experiential Marketing Secrets, Strategies and Success Stories from the World's Greatest Brands
Author
Kerry Smith; Dan Hanover
Edition
1st
Publisher
John Wiley
Publication Date
2016
Country of Publication
United States
Publishing Status
-
Format Type
Physical
Number of Pages
224
Institutions
Vega
Course Codes
EXBB7311, EXMM6211
