Need Help?
Support via Live Chat
For SURE the fastest way to get our attention! Check β€œme” out in the right hand corner of your screen. During ZZZ time, please leave us a message and we will be sure to contact you first thing in the morning.
Support Via Email
If you cannot find what you are looking for, then please drop us an Email – if it exist, we will get it for you at the best possible price in the quickest possible time!
Support Via Phone
For the past 7 years and going forward we will continue to serve YOU! Give us a tinkle during store operating hours.
Track my order?
Track My Order
012 362 5885
Cart: 0 item(s) R 0.00
Subtotal R 0.00
R 90.00 OFF!
Kerry Smith; Dan Hanover
ISBN: 9781119145875
Estimated Dispatch Date: 27 Jan 2022
Was R 660.00
now R 570.00
In Stock (Online Only)


The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.

Product Information

ISBN13 (SKU) 9781119145875
Title Experiential Marketing Secrets, Strategies and Success Stories from the World's Greatest Brands
Author Kerry Smith; Dan Hanover
Edition 1st
Publisher John Wiley
Publication Date 2016
Country of Publication United States
Publishing Status -
Format Type Physical
Number of Pages 224
Institutions Vega
Course Codes EXBB7311,EXBB7311p,EXBB7311w
Facebook Twitter Linked In