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Kerry Smith; Dan Hanover
ISBN: 9781119145875
Estimated Dispatch Date: 10 Aug 2020
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Description

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.

Product Information

ISBN13 (SKU) 9781119145875
Title Experiential Marketing Secrets, Strategies and Success Stories from the World's Greatest Brands
Author Kerry Smith; Dan Hanover
Edition 1st
Publisher John Wiley
Publication Date 2016
Country of Publication United States
Format Type Physical
Number of Pages 224
Institutions Vega
Course Codes EXBB7311,EXBB7311p,EXMM6211
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