Description
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.
Product Information
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ISBN13 (SKU)
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9781119145875
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Title
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Experiential Marketing Secrets, Strategies and Success Stories from the World's Greatest Brands
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Author
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Kerry Smith; Dan Hanover
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Edition
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1st
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Publisher
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John Wiley
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Publication Date
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2016
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Country of Publication
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United States
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Format Type
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Physical
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Number of Pages
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224
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Institutions
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Vega
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Course Codes
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EXBB7311,EXBB7311p,EXMM6211
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