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J.T. Page, M. Duffy
ISBN: 9781119226475
Estimated Dispatch Date: 23 May 2022
Was R 1 320.00
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Description

Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication.

Product Information

ISBN13 (SKU) 9781119226475
Title Visual Communication: Insights and Strategies
Author J.T. Page, M. Duffy
Edition 2021
Publisher John Wiley
Publication Date 2021
Country of Publication United States
Publishing Status -
Format Type Physical
Number of Pages 336
Institutions Akademia
Course Codes GJOER260
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