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John R. Bessant
ISBN: 9781119379416
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Managing Innovation is the bestselling text for graduate and undergraduate students and a classic in the field. Emphasizing practical, evidence based tools and resources, this title provides students with the knowledge base to successfully manage innovation, technology, and new product development. The holistic approach addresses the interplay between the markets, technology, and the organization, while relating the unique skill set required to manage innovation and innovation processes.

Product Information

ISBN13 (SKU) 9781119379416
Title Managing Innovation : Integrating Technological, Market and Organizational Change
Author John R. Bessant
Edition 6th
Publisher John Wiley
Country of Publication United States
Format Type E-Book - Vitalsource
Number of Pages 608
Institutions Akademia
Course Codes EINBS370
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