Joe Tidd , By (author) John R. Bessant
ISBN: 9781119379454
Estimated Dispatch Date:
20 Aug 2021
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Description
Managing Innovation is the bestselling text for graduate and undergraduate students and a classic in the field. Emphasizing practical, evidence based tools and resources, this title provides students with the knowledge base to successfully manage innovation, technology, and new product development. The holistic approach addresses the interplay between the markets, technology, and the organization, while relating the unique skill set required to manage innovation and innovation processes.
Product Information
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ISBN13 (SKU)
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9781119379454
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Title
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Managing Innovation : Integrating Technological, Market and Organizational Change
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Author
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Joe Tidd , By (author) John R. Bessant
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Edition
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6th
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Publisher
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John Wiley
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Publication Date
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2018
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Country of Publication
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United States
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Publishing Status
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-
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Format Type
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Physical
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Number of Pages
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608
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Institutions
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Akademia
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Course Codes
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EINBS370
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