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Joe Tidd , By (author) John R. Bessant
ISBN: 9781119379454
Estimated Dispatch Date: 03 Mar 2021
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Description

Managing Innovation is the bestselling text for graduate and undergraduate students and a classic in the field. Emphasizing practical, evidence based tools and resources, this title provides students with the knowledge base to successfully manage innovation, technology, and new product development. The holistic approach addresses the interplay between the markets, technology, and the organization, while relating the unique skill set required to manage innovation and innovation processes.

Product Information

ISBN13 (SKU) 9781119379454
Title Managing Innovation : Integrating Technological, Market and Organizational Change
Author Joe Tidd , By (author) John R. Bessant
Edition 6th
Publisher John Wiley
Publication Date 2018
Country of Publication United States
Publishing Status -
Format Type Physical
Number of Pages 608
Institutions Akademia
Course Codes EINBS370
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