Important Notice
Please note that Wize Books will be closed on Friday the 3rd of December for our annual year end function. Orders will only be processed and dispatched again on Monday the 6th of December. Our Hatfield store will also be closed on this day, so collection of orders will not be possible.
We thank you for your understanding.
Need Help?
Support via Live Chat
For SURE the fastest way to get our attention! Check β€œme” out in the right hand corner of your screen. During ZZZ time, please leave us a message and we will be sure to contact you first thing in the morning.
Support Via Email
If you cannot find what you are looking for, then please drop us an Email – if it exist, we will get it for you at the best possible price in the quickest possible time!
Support Via Phone
For the past 7 years and going forward we will continue to serve YOU! Give us a tinkle during store operating hours.
Close
Track my order?
Track My Order
Close
012 362 5885
FREE DELIVERY - ORDERS OVER R1500*
Cart: 0 item(s) R 0.00
Item
 
Price
Subtotal R 0.00
R 440.00 OFF!
a
V. Kumar; Robert P. Leone; David A. Aaker; George S. Day
ISBN: 9781119497585
Estimated Dispatch Date: 01 Dec 2021
Was R 3 350.00
now R 2 910.00
Low stock (Online Only)

Description

Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within--and value to--an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications.

Product Information

ISBN13 (SKU) 9781119497585
Title Marketing Research
Author V. Kumar; Robert P. Leone; David A. Aaker; George S. Day
Edition 13th
Publisher John Wiley
Publication Date 2020
Country of Publication United States
Format Type Physical
Number of Pages 768
Facebook Twitter Linked In